Blog

Wired for Wake: Our History with the World’s Best Wakeboarders Regardless of how much you know about wakeboarding, one thing is clear: this sport is incredible. These athletes are truly elite—explosive, dynamic, and physically gifted in the best way possible. We’ve had the privilege of working with

The Rise of Orlando City SC: A Culture of Excellence, from the Ground Up It’s 2010, and the rumors became reality…Orlando was getting a professional soccer team.  The Austin Aztex FC were relocating to Central Florida, with a bold vision: to evolve from a USL PRO team

Inside the Fast Lane: Evaluating Strength & Conditioning for the World’s Fastest Athletes In 2014, through our Nike contract, Will Hitzelberger was asked to lead a Strength Initiative with USA Track & Field (USATF). The project was to evaluate the “strength & conditioning” programs that the fastest

A Catalyst for Innovation: The SPECTRUM-Vertimax Journey In the early 2010s, SPECTRUM’s Will Hitzelberger was leading Strength & Conditioning efforts at Rollins College when he stumbled upon an old Vertimax system gathering dust in the volleyball team’s storage closet. Intrigued, he borrowed it with permission from the

Building Champions: Our 17-Year Partnership with Florida Kraze Krush Soccer Club For nearly two decades, we’ve had the privilege of working alongside Florida Kraze Krush (FKK), a youth soccer club dedicated to developing well-rounded athletes. Since 2008, FKK has evolved into a premier program, competing at all

Revolutionizing Athletic Performance: Our Journey with SPARQ and Nike In the early 2000s, a company set out to revolutionize athletic performance measurement by creating a universal testing system—a sort of SAT for athleticism. With the NFL Combine becoming a high-profile spectacle, they asked: Why not extend this model to

Alex Morgan needs no introduction. As a two-time World Cup Champion, Olympic Gold Medalist, and NWSL Golden Boot winner