Blog

SPECTRUM x Rollins College: A 20-Year Partnership Built on History, Culture, and Championship Standards The story of SPECTRUM’s relationship with Rollins College doesn’t begin with a contract. It begins with a visit. In 1997, SPECTRUM founder Will Hitzelberger was a high-school senior trying to decide where he

The Transition from Nike SPARQ to Nike Training By late 2013, Nike began phasing out the SPARQ (see our involvement with SPARQ) brand and integrating it into the broader Nike Training ecosystem. This shift reflected Nike’s strategic move to reposition Nike Training as a unified lifestyle and

From Athlete to Director: The Journey of Rachel Jakubowski and SPECTRUM’s Physical Therapy Department At SPECTRUM, we believe in relationships that stand the test of time—and no story captures that better than the journey of our Director of Physical Therapy, Dr. Rachel Jakubowski. Rachel’s connection to SPECTRUM

Will Hitzelberger’s Journey with the Jamaica Women’s National Team In 2014, a Jamaican colleague reached out to performance coach Will Hitzelberger about joining the Jamaican Women’s National Team. At the time, Cedella Marley — Bob Marley’s daughter and the team’s ambassador — was assembling a coaching staff

SPECTRUM Education: Developing Coaches, Fueling Growth, and Scaling Impact Since 2009, SPECTRUM has remained deeply committed to education—viewing it as the backbone of both personal development and professional excellence. At the heart of our Education Department lies our renowned Internship Program, a cornerstone of our mission to

Wired for Wake: Our History with the World’s Best Wakeboarders Regardless of how much you know about wakeboarding, one thing is clear: this sport is incredible. These athletes are truly elite—explosive, dynamic, and physically gifted in the best way possible. We’ve had the privilege of working with